Continual Growth is our GOAL!

Our Associates and team draw on several years of Business Development success within the Software, SaaS space to grow your business; by generating increased year-on-year (YoY) sales revenues, new clients and impacting bottom line profits.

With experience of working for leading UK outsourced marketing agencies (OSMAs), and leading technology vendors, we are positioned to help you grow and expand your business operations specifically new, direct, and partner relationships.

Our Marketing, Sales & Account Managers (who run your future campaigns) have had a successful career, and excelled in their sector. They are probably a collection of the best professionals available under contract.

We have experience in generating new, direct and partner business, verifying and qualifying MQLs and SQLs - to you and me that means regular leads.

High Lead Generation, and Conversion levels

Passing qualified leads across to your internal Sales teams, to close out new business more quickly. We do have clients who prefer to access 'custom' Sales and Marketing dashboards, (designed and configured to see specific content). to view weekly, monthly, quarterly campaign / project results for given regions or countries, continents this is arranged on a per client basis once a pilot sales campaign / project has been agreed and delivered.

How can SMART HutNet help with Business Development, Growth & Expansion?

Well, the first thing we can do is share our positive experiences of having worked for tech' vendors with you!

Our approach on your behalf is all of the following; personal, professional and efficient. We are essentially an extension of your Marketing, Sales, Operations teams. Every thing we uncover about a prospect for you we share, so you can close out new business. 

We engage with leading business development, growth and expansion professionals to develop and improve a client's year-on-year (YOY) revenues. What's different about our Sales campaign / project managers? They are tech savvy, are agile and understand how to implement and use sales automation technology which benefits the sales business function. Our approach is to evaluate a client's existing manual processes, and propose automated technology which adds value and can be exploited to increase your productivity.

End-to-end Sales Enablement

We have associations with leading growth experts, sales professionals, and coaching teams. Which enable us to run Managed hand-holding services for the entire Sales business function. We run pilot sales campaigns, and projects, generating leads, handing these over to your internal sales teams to close out, for new, direct, partner business. We complement the Marketing business function with advise on demand generation, marketing automation technology.

We provide Account Managers, and Executives for sales functions to help raise your brand in a particular verical, market, or space. Sales Coordinators are often engaged to support you in arranging and administering future events, such as sales conferences, seminars and webinars.

In 2016 Pete was privileged to work for Europe's #1 telemarketing agency Market Makers INC., as a Client Services Manager, onboarding end-clients telemarketing and email campaigns for delivery. The typcial value of a campaign ranged between £10-18k for a 3-6 month campaign.

Pete worked in an elite team of 12 telemarketers on technology campaigns for clients in UK and Europe; these were for ICT clients, from start-ups to SMEs and Enterprises;

Check out Europe's #1 telemarketing agency; this will give you a good idea of our core skills necessary for business development;

MarketMakers Have Run Telemarketing for ICT Companies

For more information; 

email: peter.coward@smart-hutnet.com

Marketing Agency Fulfilment services

If you are a Marketing Agency we can deliver fulfilment services to compliment your end-clients individual Marketing needs. Alternatively, if you prefer we can refer you to one of our technology associates / partners of Sales and Marketing Automation software who you can approach and purchase software to perform activity within your own agency.

The process for engaging for this service is to first agree a brief, then agree and set KPI's for our Campaign / Project Managers, align your Marketing Strategy per client, and deliver the goals and objectives for a minimum of 3 months.

Our short-term objective is to help the end client build a Sales pipeline.Our long-term objective is to get your end clients more, new, direct, partner business. Enabling their internal Sales team to close more business, more quickly.

For more information please contact us;

email: pro-session@smart-hutnet.uk

Fulfilment Service for Marketing Agencies

We engage with experienced Marketing associates, and professionals who are qualified in their field of specialty. This ranges from Demand Marketing to adaptive Marketing Automation, as well as lead generation, lead nurturing or simply creating an end-to-end Sales and Marketing hub.

Our Preferred Delivery Model:

Team of 3 Managers (to Manage Marketing, Sales & Account Management activity)

Working collaboratively with the client is at the heart of communications!

Your appointed Marketing professional will be aligned with a Sales professional and an Account Manager to ensure that your lead generation process flows from end-to-end and covers your Marketing and Sales processes. We introduce an element of automation to these processes to ensure we buy you back time to focus on your core business activity that makes you money.

Peter Coward will take on a Lead delivery role for each Campaign / Project, typically with 3 professionals reporing to him for Campaign / Project progression and results; we can set up weekly, monthly,  quarterly reporting or access to dashboards to self monitor activity.

Peter has experience in business / sales development up to Enterprise level, typically dealing with boards of Directors and Senior Management teams. For developing new, direct, partner relationships. Agreeing a brief with the client and setting key goals and objectives, and ensuring the 'mix; of services provided help to improve Marketing, Sales, and Operational performance, year-on-year (YoY).

For more information contact us;

email: pro-session@smart-hutnet.uk

Lydia Coward deals with our Marketing Agency service designed for Marketing Agencies. Professional advisory sessions are organised by an administrator in our Sales Support team.

Generate, Qualify & Close more leads Automatically (well almost!)

We provide help, advice and guidance to help clients and Marketing Agencies automate their Marketing processes. We'll connect you with Act-on software or another Marketing tech vendor who will evaluate your needs and fit for their SaaS

Example of a Marketing Automation Tech Vendor

"Act-on" software is a competitive solution to "Marketo", loaded with extra functionality and benefits its suitable for end-clients as well as Marketing Agencies, who can join a Partner programme.

The biggest benefit of using adaptive Marketing Automation software, is to generate a higger quantity of qualified leads, which can be nutured and scored over time. - I mean we all crave new, regular leads in our inbox, right?

Marketo Alternatives - Act-On Marketing Automation Software

In 2018 Peter was privileged to work for ACT-on as an SDR for the EMEA region, during this time he generated new, direct and partner business for the Sales team. He has knowledge, and experience of configuring, using this smart Marketing Automation platform. He discussed the needs with prospective client end user groups, and qualified outbound leads for Enterprise sized companies, and organisations.

For more information contact us;

email: pro-session@smart-hutnet.uk

ONE THING Online Workshops during 2022 / 2023

A few ways to ensure you focus on today’s “MUST DO’s” is to clear your desk of every physical item (get rid of your desk clutter). Remove files, pieces of paper, 3M notelets things that won’t aid today’s immediate results, old newspapers, & magazines. Switch off / pause apps’ on desk & mobile devices that may distract you during your day. Don’t feel you need to be online 24/7, or that you will miss something. If colleagues are working to your method, they will find the appropriate tool to deliver a message. Establish an internal protocol, email is often the best approach, as you can choose when to reply.

Focusing the mind, address the MUST DO’s!

Clear your mind of everything you could do, & focus on what you must do! Or else you will risk underperforming, & disappoint not only yourself, but your line manager too!

Deadlines are not set in concrete they are simply flags in the sand. Goal posts can be moved backwards, & forwards. What’s more important is to communicate with your team when a deadline needs to be put back, with a genuine reason. Training days, holiday, absence & sickness could be valid reasons for a deadline having to move. Remember to allow for team members getting back up to speed if what they do is technical or time intensive! Ask them to give you ‘worst case’ timings, that don’t skimp on how long it will take them to do their element of the work.

You’ll need a FRAMEWORK or MECHANISM to work within!

What will you need to define what you are going TO DO today? A TO DO list or ‘default’ diary is necessary to allocate assigned time to available time!

You will need to break down your quarter, month, week, into days, & our days into segments. A segment could be a 1-hour slot, spread across 8-hour days.

These segments will need to be assigned to HARD, & EASY tasks, new tasks as they arise. You’ll need to factor in family, health & wellbeing into your month, week, day to ensure emergencies are allowed for. – Your health is priority; you will need to be fit & healthy to ensure everything else happens, don’t minimise or cancel out time for feeling the best version of yourself.

FOCUS, ZOOM, FOCUS

Activity of Remote & Hybrid working models

In these times of increased remote & hybrid working its worth giving consideration to worker inclusion, making employees feel they are part of the BIG plan for INPUT & OUTPUT. Inclusive mechanisms through technology implementation need to be devised to create a community, & together your Marketing, & Sales teams can achieve any approach to new business generation.

Bringing Marketing, Sales & Customer Success teams together once, or twice a week enables members of each department to relate to the impact they are having on results. This is the time for fine tuning, ‘fixing’ tweaking processes that need to be adjusted ‘on-the-fly’.

Never look too far ahead!

In the sports world sports women, & men never look too far ahead of their next game, next event or championship for a very good reason. It can dilute their focus & energy too far in advance! It’s the same in business you can only do today’s work today, you can’t do tomorrows, or next week’s work until you have done today’s “MUST DO’s”, & set tomorrows tasks, & new tasks.

Each Person works at their own speed, don’t assume a 1 fits all approach works!

We all work at different paces, depending on the season, time of day / night so don’t set yourself too many tasks to do. Factor in a 15 to 25% contingency if you are going to be reliant on other team members, other elements to get a task done.

If you know you are going to be reliant on data, factor that in to your “TO DO” date for completion. If you are made aware of potential delays flag this up early, don’t wait till a deadline to inform your upstream.

Ask yourself, “what’s the ONE THING you need to do that will make everything else easier, or unnecessary to do!” A decisive action now, that takes minutes to do could have a direct impact on immediate or longer term performance.

Example of ONE THING method:

Increase your annual Sales revenue streams, the impact of this is;

1. It covers your operating costs, & overheads.
2. It makes investment available for company development. New staff!
3. Your company can expand & grow, rather than shrink!
4. If sales revenues increase, the collective ‘feel good’ factor is amplified.
5. If people in your team, have a success, share the good news.

Example of ONE THING method:

Increase your monthly, weekly prospecting activity, the impact of this is;

1. You generate more leads, for sales to close out for new business.
2. You increase the chance of winning new clients.
3. You grow, & expand, increase capacity.
4. You improve service offerings, via QA cycles.
5. Which results in you retaining more clients.

INPUT & OUTPUT

Definition of INPUT

Elements we intend to put in, to ensure we are successful, time, strategy, knowledge, & experience. Input items can be both tangible, & non-tangible for example if we intend to use apps, & software in any stage of the input, to help us drive, & define the output. Or, if we intend to use given devices to store input data, so we can monitor, & report on activity.

Definition of OUTPUT

The results of all elements of input, tangible & non-tangible.

Online Workshops

(* As an alternative to engaging for our Managed Hand-holding services).

If your company doesn't have a budget available to purchase a Marketing or Sales Managed Hand-holding service till 2023, approach your Line Manager and gain commitment to attending an online workshop.

We will be running online bite-size workshops to show your department teams how to implement effective

Business Development, Growth & Expansion, as well as Demand Marketing, and Marketing Automation at your pace. These events will be fun, rewarding and we distribute a certificate on successful completion of the workshop.

Content, will be specific to a given number of subjects, typically we will run each workshop for 4 to 5 hours over set dates.

For more information contact us;

email: lydia.coward@smart-hutnet.com

Automation Technology Solution: "Biami"

SMART HutNet teams up with a number of technology solution partners for improving performance 10x such as "Biami" to add value to your business operations. This ranges from intelligent automation, adopting process automation within your marketing and sales business functions.

Intelligent Operations, Intelligent Business Development can be achieved using Biami

Biami Development tools help to;

Build

Integrate

Automate

Manage

Improve

How do they do this?

An example is to create a Back up as a Service (BaaS) process, however you an use Biami to automate any given process.

This solution involves installation, design & test, and run & improve download to your computer.

For more informaiton please visit Biami's web site; * or we can discuss your needs then arrange for them to contact you.

Biami.io/learn

What are the 5 Steps of Marketing Automation?

Make your Marketing content the best version of content it can be, (personalised to your target persona's). Use A-B testing to see which version of content gets the best response by readers. Monitor and evaluate Marketing campaign results,

AND be prepared to change, refresh, update content any number of times so the visitor / viewer feels your business is a key business of influence, and you are the best in your field.

Stages 1-5

1. Marketing collaboration with Sales (To ensure that both business function teams are on the same page).

eMail Drip Campaigns

- 60% of your target audience will read emails - but only if your sending the right content. Profile your prospect groups with the right message, at right time! Analyse which frequency gets the best and worst response.

2. Landing pages

Up to 50% of leads submit their contact details in return for valuable content. define what the most important content is for each prospect group. Experiment what content gets the best and worse response, tailor specific content to prospect groups, experiment with A/B testing.

3. Personalisation of content

No recipient likes reading content, that feels like its meant for someone else, personalising email content can help soften the approach. Remember the recipient doesn't know you, work on building the relationship over time and don't expect or assume a contact is ready to buy immediately.

4. A/B Testing

Marketing Automation is an evolving process, but essentially you want to be creating leads and dropping them in to pots to generate revenue £££

5. Analyse, measure and report on email campaign results in the shortest possible time frame (1/2 weeks), no point in sending content that doesn't get a response, "change it up" and try again, and again. No one gets email content right first time, it could take 2 or more attemps on the same subject.

Online Bite-size Workshops

Finalising, testing Content this will delivered as a Pilot initially

We are currently defining, compiling and piloting content for core business subjects for inclusion in our Online Bite-size Workshops, these fall in to 4 key functions, activities. These commence with; 1) Marketing Automation, 2) Sales Automation & Lead Acceleration, 3) Account Management, 4) Customer Success for brilliant retention.

March / April 2022 we will be creating a 3 minute video which explains how these Workshops will be delivered. They will be fun, and include plenty of humour. If interested, and you would like to know more please request the video.

A schedule for the upcoming Workshops will be published on this page, in July 2022

Workshop_1 : Marketing Automation - Sept 2022

Storey telling and humour  will form the essence of content, Online Bite-size Workshops are designed to enable your teams to perform an activity inhouse. We want your team to have fun whilst learning, quiz's will be included, and are a good way to recap content for a greater learning experience... ...ENJOY!

Multiple Channel Prospecting Activity

There are two activity types, outbound & inbound. The most important thing is to do enough of each, monitor, report on successes regularly and share them across departments.

From our experience the activity is done, but the dots are not joined up this can be achieved by using workflows and implementing technology.

Every organisation grows up using a tech’ stack, a review of what’s working, and what’s not helps to focus efforts.

What does your prospecting Activity look like?

How much of each type of activity is your company doing?

How effective is the activity type?

Where can you improve net results?

What is your lead to appt conversion rate?

How good are your sales team at closing opportunities?

What Channels can you utilise to increase New Business?

Outreach activity, outbound phone calls & email campaigns.

Social media adverts, & posts. LinkedIN, Meta (Facebook)

Online, & offline events.

Field events, & personalised workshops.

Inbound calls, & direct messaging.

Inbound email enquiries.

Web site web chat!

Sales Revenues

It’s important to identify what type of new business you are going after, new, direct, or partnering, or all?

Sales revenues will increase year-on-year, as you retain new clients, for every ten generated aim to keep seven.

Always offer to improve solutions, services, or products in an effort to retain customers.