Marketing Strategy, to Execution. Technology future proofing

Marketing Strategy, to Execution. (Identifying Sales Vision, & Ambition for Success).

Setting out your Marketing objectives, goals, KPI's & desired results for your current Marketing plan, & activity in line with the top-level Business Strategy plan. The frequency of time we are typically engaged for varies from 1 month, to 3 quarters, or even for the current financial year. With annual reviews following on thereafter, to ensure marketing targets is achieved year-on-year (YoY), - not just for say 0-9 months!

 

SMART-HutNet's MD has worthy Credentials in Marketing & Sales Strategy

Our MD, has been involved in generating new business for USA-led, EMEA tech' vendor SaaS solutions, services, products, & support for the best part of the past 7 years. His highest Marketing position has been VP of Sales : for Europe, he is familiar with solution-selling, for £25k, to £150k, & speaking with 'C'-level decision makers, to gain commitment for an order.

 

Creating a Marketing Plan for year-on-year (YoY) Success

Where you don't have internal resources we help you define a Marketing plan, implement new activity levels that will generate new conversations, connections, including developing your direct email Marketing, which takes in email campaign Management, & Social media Marketing approach, & tactics. Over time we have adopted unique Marketing hacks, that only the selective few are aware of.

Touch wood! We haven't lost one new client on the Sales side that we have engaged with directly. This speaks volumes for the quality of service we provide. - We don't fudge it!

 

Executing the Marketing Plan

Our Marketing 'cell', (is made up of a Project Lead, a Project/ Campaign Manager, & Account Manager will help you compile a new "focused" Marketing plan, in line with your Board of Directors Business Strategy, & high-level Business plan. With key input from your Heads of Department, & team members. Which departments will be involved from day 1? Sales, & Customer Success, & Marketing leaders will join online sessions, & workshps to benefit from SMART HutNet's fresh concepts, ideas, & input. 

 

Marketing Professionals, Must-do's - MQL Amplification

Our Marketing professionals will guide you on must-do's; the "call to actions", with a unique approach to amplifying activity levels, & MQL amplification. How do we achieve more output? By supplying remote contractors, who work longer working weeks'. As well as implementing technology which pinpoints process automation,(we automate your 'legacy' manual processes). The impact of this is increased sales revenues, more conversations, connections with clients, customers, & consumers. We help your Marketing team generate, & close more MQLs in shorter time frames.

* Technology Implementation only if required. Marketing Automation software implementation will enhance, improve your Marketing team's members input, performance, & output.

 

Reporting, Monitoring, & Evaluation (M&E)

We help you create custom reports to monitor and evaluate ( M&E) Marketing activity against KPIs, including field, online events, we assess how successful your Marketing Demand generation process is, Marketing Automation software, increasing your MQL output with the objective to improve SQL & MQL conversion ratios for meetings.

Execution, & Implementation of a Marketing Plan

You execute the agreed Marketing plan, we conduct a monthly, or quarterly review with your Business function Head of Department, or Marketing lead to analyse your agreed activity, KPI’s vs results through our engagement period.

 

New Content, Demand Marketing,

MQL Generation / MQL : SQL Closure

Our Marketing professionals do the 'heavy lifting' enabling your Sales team to focus on closing more MQLs; SQLs  more quickly. What this means in reality is that your Sales team end up with a steady flow of good quality leads, each month, or quarter. The more leads Sales have in the pipeline, the more speedily they can close them. - Happy days!

Our Marketing advisors are trained in service delivery, analytics & training. They will analyse how your Marketing teams deliver projects, & run campaigns. They will assess your entire existing content, across all channels; online, & offline. Where we can make improvements we will provide suggestions 'on-the-fly' initially, then follow this up with a written report for Marketing project delivery, & campaign success based on the frequency quota.

 

IT Project Management for Marketing Success

We can provide a IT Project manager, to assess your Marketing workflows, processes, & procedures. Where we feel technology implementation is necessary, we will make Marketing technology recommendations to the; Head of Sales, Board of Directors, & 'C'-level decision makers to improve productivity levels, & save valuable time. - Time is money, right? And money is not something you should ever leave on the table!

 

 

Notes:

* Marketing Technology Implementation only if absolutely necessary to make a significant gain, not for the sake of replacing 'legacy' softwares, apps', tools for the latest SMART AI & BI technology.