How to increase your sales by using social media?
How to increase your sales by using social media? 1. Build Relationships Before You Sell People buy from those that they know, like and trust. Before you can sell anything, you need to bond with folks and build that trust. Does that mean that random strangers won’t buy from you? Of course not, but you will sell a whole lot more to people that you have built relationships with. - Create Good will– Offer to help when you can. Whenever I purchase anything, one of the things I always find out is how good their aftermarket service is. I don’t want to be stuck with a product or service that I’m not happy with and have no recourse. - Tell Stories– This is the best way to let people know how you have helped others where it doesn’t feel like bragging. Everyone loves a good story and people naturally put themselves into the situation and think that if you helped someone else, then you can help them as well.Write your stories in a conversational tone, using you and I, just like you are talking to a friend. Stories on social media do not have to be long – you can tell a story in a sentence and a photo. - Relate To Your Audience– If you act like you are better, smarter, faster, etc than everyone else, this will turn people off. People like to feel like they are part of something and tend to stick to people they can relate to.Don’t be afraid to let people know how you got to where you are. If they see that you had a problem, for example, and you were able to resolve it, they think that if you can do it, they can too. - Be Human– I always like to see a happy, smiling photo of a real person on social media profiles. I see many business people using their logo as their photo. Even if you are a large company, you can incorporate your team into your photo.Share something personal now and then. I don’t mean too personal – you don’t need to tell your whole life story, but let people know things about you that let them understand who you are. This allows them to relate to you. 2. Don’t underestimate the selling power of a hashtag. Retailers continue to revolutionize the way consumers shop on social media. For example, Amazon has elevated the social commerce experience with #AmazonCart, which allows Twitter users to add products from tweets with a link directly to their Amazon shopping cart so they can purchase the item later. You don't need highly sophisticated technology to produce results. Apply a similar strategy by using free social media sharing tools, such as Hootsuite, to schedule regular tweets regarding product deals, holiday campaigns or company storytelling. Each tweet should include a compelling visual, promo code, direct link for purchase and a relevant hashtag, such as #petfood and #petlover if, for example, you are a pet store owner. 3. Recognize that social and mobile go hand-in-hand. Businesses of all sizes cannot ignore the significant impact of daily mobile use and mobile purchasing, especially given the fact that 85 percent of Americans surveyed said that mobile devices are a central part of their everyday lives, according to Salesforce. With over 1 billion monthly active users, the Facebook mobile app is the perfect platform for reaching a high volume of buyers on the go. As with Twitter, Facebook allows you to develop a schedule of posts with product deals, accompanied by compelling visuals, promo codes and direct links for purchase.