Branding Questionnaire Form Proposed Start Date * Month 01 02 03 04 05 06 07 08 09 10 11 12 Day 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Year 2023 2024 This questionnaire will help Go Di Gi team to put together with you a solution that reflects your business needs. What you say here will determine how much work needs to be done and will save you time and money by helping identify your specific requirements. Please fill in as much as possible. Once the form is submitted, we will put together a detailed plan for your Social Media management and email to you within 3 days. Point of Contact First Name Last Name Area Code Phone number Email Website • Project name and website Project Name Website (if your company have current website): • Budget & Timing What is the estimated setup budget? (AED ) • Corporate Identity Creative Overview (Branding) Brand mark Colors Typography Stationery Design Literature Design Digital Experience Communication Materials Environment Branding Branded Merchandise Uniform Designs Vehicle Branding Preferred Colors Preferred Fonts Preferred Style • brand information Exact wording to be used in your logo demographic (age, sex etc Status (ie student, professional, retired)) Special interests (ie construction, motor sport, legal, environmental issues) Income where are they shopping at the moment? Who are your Competitors? Please include www addresses if possible • How you will outflank the competition? What about your background or product or service sets you apart from your competitors? Why should your prospects buy from you or engage with you? What’s your unique selling point? Your logo should project those values and characteristics which you would like people to associate with the product/service you offer. Please try to choose a maximum of three from each column. Rural Urban Calm Energetic Natural High tech Tough Serious Happy Mature Childlike Sophisticated Unsophisticated Gobal local Progressive Conventional • Your service should appear... Please chose a maximum of two from below Very expensive Quite expensive Good value Ultra-modern Quite modern Neutral Very traditional Quite traditional Contemporary • What is your primary message? This does not have to be just a verbal message. This is about how you want customers to feel each time they interact with your business. • What are we branding? Company Department Product Organization Experience interest group Service Event Range Charity Initiative location Is this a new brand? Yes No • re-branding Re-branding is a very big step. Kindly provide us some background information so we can understand your reasons for this decision. If you have an existing brand/identity, why isn’t it working for you? This will let us understand what’s not working, what are the pain points, and what you feel is needed to fix/improve in your brand. • Please describe your product/service Is there a unique story behind your business or business name or product? People connect through stories. Storytelling is an effective way to create and sell a brand image • What’s your business about? This is just a short statement to tell us about the business idea: when you started, what you stand for and where you see your business in the future • Type of business? Ltd company Sole trader No. Of offices Partnership Organization No. Of staff • Customers and clients A little about your target audiences Sectors business targets (ie. law firms) Size: local national multinational Ethnic/geographical considerations to be made? • Consumers/general public a little about your target audiences Target audience • likely usage Where is your logo likely to be applied? This will give us a clear idea of the amount of cross media platforms you may use your logo on and help us design accordingly. Stationery Brochures Advertising Packaging Signage. Point of sale Exhibitions Clothing Tv Websites Merchandising Digital media Promotions Vehicles • launch collateral Which of the above items will you need for your brand launch? • Existing concerns Is there anything in place which we should be aware of? Identity of parent company/authority Colors of existing vans, uniforms, interior design schemes Existing website or format of shop signs • Identities you admire. Which have some relevance to your own product/service? Please provide www addresses if possible - this gives us a good idea of types of design / website etc that you like and may have some bearing on design style • Identities you dislike. Which may or may not have any relevance to your own product/service? Please provide www addresses if possible - this gives us a good idea of types of design / website etc that you really can’t stand so we can avoid any design cues. Do you have any existing market research about your ideal client or your product/business that you can share with us? We are happy and used to signing NDAs if you feel it appropriate.